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The Most Popular Home Appliance Brands (Q4 2022) See the Top 20 in YOUGOV Appliance review
March 16, 2023
Want to know who was voted the most popular home appliances brand in 2022? Then this recent survey is definitely worth a read if you're in the market to buy an electrical appliance in 2023!
Want to keep your cooking effortless and your kitchen looking stylish? Then check out this list of the top UK kitchen appliance brands. These brands have been in the market long enough to perfect their manufacture. Therefore, have been deemed the most reliable by a UK poll.
These top home appliance brands in 2023 are all leading manufacturers of quality and style!
WHAT ARE YOUGOV RATINGS?
YouGov Ratings measures the popularity and fame of anything and everything, based on millions of responses from the British public. It is the most significant and boldest attempt ever made to quantify what Britain thinks.
YouGov is publishing nationally representative popularity scores for thousands of things. YouGov Ratings is built on our accurate and precise methodology, which the Pew Research Centre says "consistently outperformed" other online polling companies.
1. 
Bosch Review
Bosch is a leading global supplier of technology and services and is a significant player in mobility, consumer goods, industrial technology, and energy and building technology. Its products range from motor vehicle parts, security, and microelectromechanical systems to household appliances and power tools.
Bosch is a well-known and frequently sought-after brand and has been a popular choice within the kitchen industry for many decades. Their Kitchen appliances are designed to make your day-to-day life more manageable, and Bosch appliances won’t disappoint. The appliances are incredibly straightforward to use, and they’re designed to simplify daily tasks in the kitchen. You can even connect and control the appliances in your kitchen with your smart speaker or their Home Connect app., so you never need to worry about usability.
Bosch is committed to protecting the environment and has a brilliant selection of environmentally friendly and energy-efficient appliances. Their innovative kitchen appliances help you save water and energy and reduce food waste.
Fame 94% Popularity 67%
2. 
Dyson
Dyson, an electrical manufacturer, is solely owned by Sir James Dyson. Dyson was the first company to introduce a bagless solution to conventional vacuum cleaners. After securing a significant market share in the vacuum cleaner industry, the company decided to diversify into new products and countries.
Dyson’s vision is to make products more environmentally friendly and easy to use; his ongoing mission is to promote design and innovation through producing his products. Today Dyson has a presence in 45 countries and still maintains a 46 % and 32% share in the UK and US Vacuum cleaner markets, respectively.
A lot of time is spent researching, testing, and developing to discover the consumers’ needs and create the most unique and innovative solution. Dyson products include Vacuum Cleaners, Hair Care, Air Treatments, Headphones and Lighting.
Fame 98% Popularity 66%
3. 
Philips
Philips has become one of the most trusted brands in the electrical sector, has been around since 1891 and employs over 122,000 staff members. When you buy a Philips product, you can rest assured that years of experience have gone into creating it. Philips doesn’t just make health and beauty products; they also produce hi-tech medical equipment like ultrasound, ECG and radiography machines. All of their products feature trusted technology and are of the utmost reliability.
Furthermore, they also do their bit for the environment. In Greenpeace's 2012 Guide to Greener Electronics (that ranks electronics manufacturers on sustainability, climate and energy and how green their products are), Philips ranks in the top 10. With over one million Philips consumer products sold daily, it proves how trusted they are worldwide.
Philips have a wide range of electrical appliances, from Household Products, Sound and Vision, Personal Care, Mother and Childcare, Lighting, Health, Automotive, Parts and Accessories.
Fame 96% Popularity 66%
4
Tefal
Tefal, use its know-how in technology, ergonomics, daily use of products and consumer habit to assess our needs and imagine new solutions, products and services that will improve our everyday life. The research and development team constantly monitors the latest technologies and consumer expectations.
Also, Tefal is consulting universities and their research in specific areas like the cooking process and master chefs such as Jamie Oliver, with whom they worked very closely to deliver top-quality cookware and appliances that anyone can master.
By Expert Reviews, the best frying pan to buy in 2023 is the Tefal Day by Day 28cm frying pan. Not only is it a bargain price, but the ‘Thermo Signal’ turns solid red once the pan is at the perfect frying temperature. Tefal products range from, Kettles and Toasters, Kitchen Appliances, Pots and Pans, Blenders, Processors and Choppers, and Ironing and Steaming.
Fame 90% Popularity 65%
5
Russell Hobbs
The Russell Hobbs story began in 1952 when Bill Russell and Peter Hobbs joined forces to transform kitchens across Britain. They had a simple vision: to create products that make home life easier and more enjoyable. In 1955, the first automatic electric kettle started many groundbreaking innovations from Russell Hobbs.
By doing this, the company can gain all-important insight into designing things better. Russell Hobbs is the brand of choice for families worldwide — and with good reason; its products offer high quality, great value for money, and functional design that fits beautifully into everyday life.
From kitchen appliances, home appliances, cooking appliances, Kitchenware and Ironing, there’s a Russell Hobbs product to suit any need for the home and kitchen. The brand has been a leader in home appliances, developing award-winning products to make your life at home that much easier. Also, it is one of the most trusted and well-known brands that offer a wide variety of kitchen appliances.
Fame 96% Popularity 65%
6. 
Kenwood
Kenwood is a British company renowned for its stylish, high-quality food preparation appliances. It all started in 1947. Kenneth Wood had a vision that in the future, people would be inspired by brilliant engineering to cooking creativity every day. Their designers and engineers are as passionate about creating good food as they are about designing great products. Their passion for design has won them over 100 awards since 2004.
Now part of the De’Longhi Group, Kenwood prides itself on designing and manufacturing kitchen products for life. Every Kenwood appliance combines innovation with timeless design and intuitive operation to guarantee exceptional performance and years of faithful service. Whether it’s an iconic Kenwood stand mixer or a stylish kettle or toaster, Kenwood appliances help you to achieve more in the kitchen.
Kenwood's products include the following categories: Kitchen Machines and Stand Mixers, Food and drink preparation (Food processors, Hand blenders, Blenders and Juicers), Breakfast (Kettles, toasters, coffee makers)
Fame 89% Popularity 62%
Black & DeckerThe Black & Decker Manufacturing Company was formed in September 1910. The Black & Decker Corporation is now the world's leading power tools and accessories maker. It is responsible for creating the post-World War II consumer market for power tools.
The inventor of the first portable electric drill with a pistol grip and trigger switch, Black & Decker has evolved from a small machine shop in Baltimore, Maryland, to a global manufacturing powerhouse with a broad line of quality products used in and around the home.
Due to their success, Black and Decker manufacture Cleaning, Home + Lifestyle, Kitchen, Outdoor and Tools. Furthermore, their products are sold in more than 100 countries and are manufactured in plants located in 14 countries.
Fame 84% Popularity 60%
8. 
Hotpoint
'Hotpoint Electric Heating Company' was officially founded in 1911. What began more than 100 years ago is still going strong today. A brand born of two hard-working, determined inventors who pioneered the creation of household appliances we use daily.
The first primary product was an iron that got hot at the point to help get shirt collars stiff. From that point, they have never looked back. Their persistence helped trigger the multi-billion dollar electric appliance industry we know today. So whatever you need, Hotpoint has developed a product for you. From Hotpoint Washing Machines, Dish Washers, Vacuums, Refrigerators, cooking products and much more!
Now, a Hotpoint appliance is sold every 19 seconds in the UK, and you will find a Hotpoint appliance in 2 out of 3 homes and was voted a UK Consumer Superbrand for 2015.
Fame 91% Popularity 60%
9. 
Hoover
The Hoover Company is a home appliance company founded in Ohio, United States. It also established a significant base in the United Kingdom; mainly in the 20th century, it dominated the electric vacuum cleaner industry. The Hoover brand name became synonymous with vacuum cleaners and vacuuming in the United Kingdom and Ireland.
In 1907 Ohio inventor James Murray Spangler developed a new electrical sweeper for cleaning carpets. Unable to finance the large-scale manufacture of his invention, he turned to a local harness and leather goods maker, William H. Hoover. Who bought the patent from Spangler in 1908, retained him as a partner, and soon had six employees assembling six units a day in the corner of the leather goods shop.
Since then, Hoover has led the cleaning appliance industry by developing and marketing some of the most efficient, easy-to-use appliances in the industry, offering a complete line of products, including full-size uprights and canisters, stick cleaners, hand-held cleaners, extractors, utility vacuums, central vacuum systems and commercial products.
Fame 92% Popularity 59%
10. 
Morphy Richards
Morphy and Richards have always represented the best British design, particularly the tradition of bringing different worlds and ideas together. Reliability and refinement, craftsmanship and quirk; that's the legacy they are continuing today by building pioneering products that make things better.
Morphy Richards believes sustainability isn't a new engineering problem. Just create things people need and make them once and last. Because when things are made properly, you need fewer repairs and replacements. Also, Morphy Richards has been recommended by 100% of consumers, receiving excellent scores for value for money, performance and quietness.
Their products range from kettles, toasters, coffee makers, worktop cooking such as blenders, slow cookers etc., garment care, irons, vacuums and steam cleaners.
Fame 89% Popularity 56%
11.
BrevilleBreville is an Australian brand of small home appliances founded in Sydney in 1932. Bill O'Brien and Harry Norville mixed their last names and created the Breville brand. The company started by making radios. During World War II, it made mine detectors. After that, Breville turned its' attention to manufacturing household appliances, and now it is best known for its home appliances, specifically blenders, coffee machines, toasters, kettles, microwaves and ovens.
In 1974, Breville released the toasted sandwich maker, a huge success, making the Breville brand a household name in Australia. Soon after, the Breville toasted sandwich maker was launched in New Zealand and the United Kingdom, which was also a success.
The Breville team of designers and engineers are always on the cutting edge, and today they have included “smart” technology into many of their appliances. The company's products are available in over 50 countries around the world. Breville's mission is to create small kitchen appliances that make life easier and more enjoyable.
Fame 82% Popularity 55%
12. Vax
Vax was founded in 1977 by British entrepreneur Alan Brazier. After winning a contract to clean Newport Pagnell service station, he soon realised that the carpet cleaning equipment available, boiling water and a board to scrape off the grease, needed improvement. After honing his design, he created a unique three-in-one machine to wash, suck up spills and vacuum carpets. He patented his invention and decided to manufacture it himself. The Vax 101 was truly innovative for its time and became the best-selling vacuum cleaner in the UK in less than eight years.
In 2014 Vax launched the Air Cordless. A full-sized cordless vacuum that was powerful enough to clean your whole home for 50 minutes, the Air Cordless provided the base for a cord-free revolution in floor care.
Vax has grown from a company selling one ground-breaking product to a market leader offering the industry's broadest range of floor care. A belief has driven their success in listening to their customers. That's why they're constantly updating and introducing new technologies, all with the consumer in mind.
Fame 85% Popularity 53%
13. Indesit
Indesit is an Italian company founded in 1975 and listed on the Milan stock exchange since 1987. It has eight industrial areas in Italy, Poland, the UK, Russia and Turkey, and 16,000 employees. Indesit is sold in 36 countries worldwide and is one of Europe's largest domestic appliance producers.
Indesit products are practical and trustworthy. Their products are easy to use and help modern families cope with everyday life. The products Indesit sells range from washing machines, tumble dryers, and cooking appliances such as microwaves, ovens, cookers, fridges, freezers and dishwashers.
In 2014, Whirlpool acquired a 60.4% controlling stake in the Italian appliance maker Indesit Co.
Fame 86% Popularity 47%
14. 
Shark
Following decades of success in the USA, Shark now enjoys global recognition. Shark is the UK’s best-selling vacuum cleaner brand. With offices worldwide, and is proud to be part of JS Global, the world’s 3rd largest small household appliances-focused company – dedicated to innovation and quality.
Shark is one of several house-care brands developed by SharkNinja Operating LLC, a pioneer in small household appliances and cleaning solutions. It's becoming one of the leading companies in this sector. From cutting-edge, ultra-powerful vacuums to high-quality at-home coffee systems, SharkNinja products positively impact people's lives every day in every home worldwide.
From cleaner air to healthy hair, Shark is constantly creating innovative ways to give you confidence in every area of your home with no-heat-damage hairdryers and stylers.
Fame 70% Popularity 47%
15. 
Whirlpool
In 1911, Whirlpool Corporation’s founder, Lou Upton, envisioned improving life at home. His electric washer was the first in a series of innovations that catapulted this company into the future and cemented a legacy committed to improving life at home.
Whirlpool Corporation is committed to being the best global kitchen and laundry company, constantly pursuing and improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio.
Whirlpool is an award-winning employer. A good corporate citizen, recognised worldwide for their leadership, and known for improving life at home. Their appliances include washers, dryers, refrigerators, ranges, cooktops, wall ovens, microwaves, dishwashers, hoods, freezers, beverage & wine centres, and ice makers.
Fame 83% Popularity 43%
16. 
Miele
Since 1899, Miele have been looking to bring innovation to kitchen equipment and kitchen appliances. From inception, they have been a family-owned business who goes the extra mile with everything surrounding their domestic appliances. Starting off in Germany, Miele have consistently made waves in the European market as done in the UK especially.
In fact, they put a lot of consideration into customers, workers, the environment and wider society. This means that as customers you are guaranteed to have a product which has had months of consideration put into them. Miele looks to constantly be amongst the premium brands, and they believe it will be achieved with attention to detail.
The proof is in the numbers, in the 2022 financial year the company achieved sales of € 5.43 billion. To put this into context, this is a 12.2% increase on the previous year! This proves that Miele are still influencing domestic kitchen designs even on the modern market.
Fame 69% Popularity 43%
17. 
Smeg
Smeg is Italy’s finest home appliance brand, who looks to bring the latest kitchen technology with the most style. However, this is more than eye candy as appliances undergo so many checks not just compared to requirements. In fact, Smeg have five different production plants in Italy which intricately manufacture each appliance.
For many years now, it has been expected that Domestic Appliances are supposed to be as sustainable as possible. Each one of our production plants have been made to be incredibly sustainable environments. In addition to, complying with REACH (Registration, Evaluation, Authorisation and Restriction of Chemical Substances) regulations for staff and environment.
Although manufacturing a whole host of kitchen equipment, Smeg are best known for their all-steel cookers. Despite having to take into account appearance and sustainability their functionality certainly makes them shine. Not just capturing a traditional aesthetic, but adding in modern cooking technology to combine the best of both worlds.
Fame 74% Popularity 42%
18. 
Electrolux
For over 100 years now, Electrolux have been modernising kitchens across the globe reinvented your favourite appliances. Specifically, they manufacture ranges of cookers, refrigeration and freezer units, washers, dryers, small appliances and even ventilation units. Electrolux has been ranked the world's second largest appliance maker by units sold multiple times now.
The Electrolux Group have three different sectors for kitchen equipment manufacturing. Consisting of 1) Consumer Experience & Product Lines, 2) Commercial & Consumer Journey and 3) Operations. Each area will work together to provide you with the highest quality kitchen experience possible.
Air Quality should be considered just as much in domestic kitchens as it is in commercial kitchens. This will improve not just your kitchen but your home environment, as Electrolux very much intends to.
19. 
Beko
If you are after freestanding furniture then Beko is certainly the place to go! Since 1955, Beko has been the fastest growing freestanding home appliance brand in the industry. Beko have recently expanded and have successfully eased into the US market.
Everything Beko does is to help promote healthier living and energy saving. This means everything from refrigerators keeping the nutrients in your food to cutting usage costs off cookers. Actually winning the 2021 ENERGY STAR® Sustained Excellence Award for the third consecutive year.
However, choice is always a luxury so we offer both freestanding and in-built appliances. Many of the in-built take inspiration from natural style fitted kitchens for the most modern approach. Not to mention, the Paul Davies Kitchens & Appliances team can install a brand new fitted kitchen into your home.
20. 
Worcester Bosch
Worcester Bosch provides boiler systems and air conditioning units, ideal for your kitchens. As a brand, Worcester was established in 1962 before becoming part of the very success Bosch in 1996. This has only helped them become the market leader in UK domestic boilers, and continuously expanding the brand.
First and foremost, Worcester Boilers are their most popular products coming in gas, oil and propane models. Regular Boilers are certainly recommended for your average domestic property, with Combi Boilers ideal for smaller properties. Similarly to Regular Boilers, System Boilers can definitely be an effective boiler and are able to supply to multiple taps.
Their ‘Warming Lives and Protecting our Future’ Campaign certainly keeps their products in line with Sustainability Standards. This same ideology carries over to parent company Bosch too with their kitchen appliances.